Ads are a great way to create easy, amazing results. They were released in 2016 as an alternative to text ads, and they were Google’s first step towards bridging the gap between visual banners and text ads.
In 1028, Google made RDAs the default format for running ads on the Google Display Network. They have been a saving grace for busy marketing executives using Google as their business platform.
What are Responsive Display Ads?
Responsive display ads, or RDAs, are a type of Google ad that contains both visual and textual elements.
Google automatically creates responsive display ads using the assets that you provide, and then adjusts the appearance, size, and format of your assets to fit perfectly in the available ad spaces on the Google Display Network (GDN).
Responsive display ads can be used for both regular and smart display campaigns.
Benefits of Responsive Display Ads
There are many benefits to using RDAs as part of your digital marketing campaign.
For example, RDAs can help improve your brand visibility, website traffic, and conversion rates. Additionally, RDAs can help you track your marketing progress and optimize your campaigns for better results.
1# Fast & Efficient
Display ads can be a pain to run, what with having to resize images and all that other necessary fiddling in order to make everything fit snugly into the available space.
Luckily, RDAs automate this process by automatically adjusting their assets to whatever space is available. No more headaches for you!
2# Amplifies the Message
Carefully curating a small number of display ads is still important, but with the use of responsive display ads (RDAs), you can produce ads that are more adaptable to fit different spaces.
Google’s machine learning models automatically determine which headlines will work better, increasing the effectiveness of the brand message.
For better results, keep RDAs in a separate group from other image-based ads to avoid an unexpected rise in your marketing spending.
3# No External Designer Required
For small businesses, responsive ads are the best way to go. A standard display ad can be difficult to create, as you need to manually adjust the size, font and other filters to fit in the ad space.
However, with the introduction of RDAs, you do not need any external help, as it is easy to master the process yourself. With a logo and a couple of high-resolution images, you can make an effective responsive ad.
4# Saves Time
Businesses who use an in-house design team to create standard ads for online marketing may find that creating images is the hardest and most time-consuming part of the process.
In order to save time and get complete work on a set deadline, RDAs can be a perfect temporary solution.
Instead of waiting for weeks and months for an ad campaign to complete, responsive ads can save the time and effort of the in-house design team giving better results.
5# Easy Evaluation
Before you launch your responsive ad campaign, be sure to check out the scoreboard on the Google Ads page.
It will give you an idea of how well your ad will perform and also provide ratings and suggestions to improve your ad.
You can find this feature on the Ads & Extensions window, so take advantage of it to double-check your campaign before you go live.
6# Better Performance
In some accounts, RDAs (responsive display ads) have been proven to outperform standard display ads.
It’s not a guarantee, but the chances of better performance are significantly higher when using RDAs.
They work as a dynamic remarketing campaign, attaching themselves to your feed.
According to Google’s support page, RDAs can display in both dynamic and static formats by adding the feed to your campaign.
7# Utilizes Video Assets
Adding video assets to responsive display ads can help improve advertising traction. By adding at least one landscape and square image, headline, and description, you can make your ad more catchy, informative, and attractive.
This is an easy way to encourage engagement if used appropriately. However, you need to monitor the performance of your videos closely after deployment.
8# Easy Adjustable Tools
With responsive display ads, you have the option to automatically adjust the size of your texts and visual elements.
This makes the process of editing and formatting much easier and more accessible for businesses. RDAs can display as a text ad within a mobile app while also appearing as a banner ad on a website.
Now that you know all the benefits of using responsive display ads, you’re probably wondering how to get started. Free yourself from the legwork by focusing on how your ad is performing. This will allow you to better pique your target audience’s interest and turn them into conversions.